In the past few years many advanced driver assistance systems (ADAS) has made their way into common passenger cars. ADAS such as autonomous emergency braking (AEB), blind spot information system (BLIS), and many more has slowly made their way into passenger cars in Malaysia. Examples of cars in Malaysia equipped with some ADAS technology include the 2016 Mazda 3, Hyundai Ioniq Hybrid, and the recently introduced Honda CR-V. Even though ADAS has been around in passenger cars as early as late 1990’s, ADAS has only been widely introduced into passenger cars in the last few years. In this study, a content analysis of Malaysian automotive online portal was conducted to determine the overall perception of Malaysian drivers towards ADAS. As many as 277 comments related to ADAS were obtained from the Malaysian automotive online portal. Only 63 comments were related to the perception of ADAS. The comments were divided further into 27 positive comments and 36 negative comments. Due to the attitude of Malaysian drivers, as well as their driving style, ADAS technology was perceived to be more of a nuisance rather than of assistance. Two famous Malaysian driving habits, e.g. the cutting of lanes and tailgating were discussed together with the related ADAS (Lane Departure Warning, Adaptive Cruise Control and Autonomous Emergency Braking). Future implications of ADAS in Malaysia were also discussed.