Up till today, road accidents have shown an increment of cases from year to year. This situation raises concern not only for the respected body that handles this case but also for the public. There are numerous causes that lead to road accidents and one of them is the risk-taking behaviour among the road users themselves. This behaviour might be influenced by factors such as demographics and personal which falls under the character of the road users. Hence, this study is carried out in order to investigate the relationship between demographics and personal factors in the risk-taking behaviour of vehicle users, particularly at the National University of Malaysia (UKM). The method used to gain the data and information is a subjective assessment distributed via a questionnaire among respondents based on the frequency of their usage of the intersecting road in UKM. The process of data analysis consists of several methods including the T-test, ANOVA and Regression. The findings of this study show that all of the items in the section on demographic factors such as gender, age, frequently used vehicle, driving experience, accident involvement and items in personal factors are influenced by other road users, family guidance, accident involvement, awareness of the traffic law enforcement, confident level after involving in an accident, and prevention steps after involved in road accidents does influence the items in the risk-taking behaviour among the vehicle user. The findings from this study have the potential to help the government and certain agencies to identify this risk-taking behaviour among drivers and help reduce the number of road accidents, especially inside the area of the National University of Malaysia (UKM).