Driver distraction is becoming a growing concern in Malaysia since in vehicle electronic devices are becoming more common in cars. Among the technologies being installed in cars is Heads Up Display (HUD). HUDs are meant to help drivers to focus their attention towards the forward roadway while driving by providing a simplistic display of speed and car navigation while driving. In this study, a Kansei Engineering approach is used to translate the usability requirements for HUD interfaces. A new HUD interface design was developed based on important features such as digital speed indicator, speed limit sign, as well as the indicator for the next turning.